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From the brand
Cheerful Goat is a premium coffee brand from Uniquely Singapore, offering high-quality coffee made from carefully selected beans. With multiple offline stores in Singapore, we are proud to be the official sponsor of Singapore’s 60th Anniversary celebrations.
At Cheerful Goat, we aim to deliver diverse coffee experiences, pushing the boundaries of specialty coffee with our innovative products and in-store offerings.
What makes CheerfulGoat coffee special?
CheerfulGoat coffee is made from 100% Arabica beans using freeze-drying technology., ensuring rich, smooth flavor with 0 fat, 0 added sugar, and 0 additives for a pure, healthy coffee.
How is CheerfulGoat coffee different from regular instant coffee?
Our coffee uses advanced freeze-drying technology, preserving natural flavor and aroma, and dissolves easily in hot or ice water for a smoother taste.
Why choose CheerfulGoat coffee?
CheerfulGoat offers premium, convenient coffee that delivers exceptional flavor, perfect for any time, anywhere.
Cheerful Goat Coffee
Cheerful Goat Coffee Cup
Cheerful Goat is a premium coffee brand and a core member of the Specialty Coffee Association (SCA), dedicated to promoting global specialty coffee culture. We collaborate with multiple coffee champions to create high-quality coffee, ensuring every cup delivers exceptional taste. Slated for upcoming phases, we will introduce freeze-dried coffee blends personally crafted by these champions, offering coffee enthusiasts a unique coffee experience.
CheerfulGoat has a 60,000-square-meter “Mega Factory” and multiple coffee research institutes, dedicated to driving innovation and development in specialty coffee. With cutting-edge facilities, we create premium coffee that meets the highest standards. To date, we’ve launched over 300 unique coffee flavors, catering to the diverse preferences of coffee lovers worldwide.
【Pure & Healthy – No Sugar, No Additives, Just Premium Coffee】- Unlike conventional instant coffee, CheerfulGoat is a healthy coffee choice, containing no preservatives, no sugar, and no artificial additives—only pure, high-quality, specialty-grade coffee essence. Every sip delivers a smooth, rich, and authentic specialty coffee experience, perfect for those who appreciate a premium lifestyle.
【Cold Brew Perfection – Freeze-Dried & Nitrogen-Sealed for Ultimate Freshness】- Our Cold Brew Freeze-Drying Technology, combined with Nitrogen-Sealed Packaging, preserves natural coffee oils and sweetness while reducing bitterness and acidity. Each capsule is nitrogen-flushed before sealing, preventing oxidation and ensuring long-lasting freshness. Dissolves instantly in cold water, hot water, or milk, delivering a low-acid, smooth, and rich taste—a truly healthy coffee experience.
【Uncompromising Quality – 100% Ethiopian Arabica Coffee】- Crafted for coffee connoisseurs, CheerfulGoat uses handpicked 100% Ethiopian Arabica beans, carefully processed for exceptional smoothness and complexity. This is not ordinary instant coffee—it’s a healthy, specialty coffee experience that rivals freshly brewed coffee.
【Premium Ceramic Inner Liner – Pure Taste Without Compromise】 Unlike traditional stainless steel mugs, our Cheerful Goat cup features a ceramic-coated inner liner that keeps every sip clean and fresh. No metallic aftertaste, no lingering odors—just the pure flavor of your coffee or tea. It’s also naturally easy to clean and safer for daily use, with no risk of metal leaching.
【2-in-1 Structure】 – Pure Taste Meets Tough Durability This stainless steel coffee mug features a ceramic inner liner that keeps your coffee tasting clean and fresh—no metallic aftertaste. The double-wall design combines the purity of ceramic with the strength of a coffee thermos, making it perfect for daily use.
【Easy One-Press Lid】 – Drink Effortlessly Anytime Say goodbye to fumbling—our coffee cups with lids feature a smart one-press open mechanism, allowing quick access with one hand. Perfect for commuting, driving, or working without interruption.
